Consumers that are looking for a new computer always have the debate; should I go with a Mac or a PC? Well, it seems like more and more people every year are leaning towards the Mac.
Are you surprised that Mac computers have taken over? I was a bit surprised going back about five years, but after reviewing the things they’ve done it all makes sense. They’re doing everything right and that’s bringing them great success. This article will share some of the key moves they’ve made to capture the market.
One of the first moves Apple made was a fashion statement. Computers and laptops were awful looking, until Apple came out with the chic looking ibook. They also introduced these ibooks in many fun colors! All of Apple’s products had style and then other companies started to follow them.
Advertising works. There have been several Apple commercials that stand out in my head. Many of us may not realize it’s working, but when a commercial stands out in our mind, it’s working! Some of their campaigns, including the Mac vs PC commercial were huge hits. Can you remember any commercials for PCs?
Originally Macs couldn’t support Windows, so many PC users were afraid to switch over. When Mac switched over to using an Intel processor, Mac was finally able to run Windows Natively. After this change, this took a ton of PC users over to Mac. Not only can Mac run it, but it’s faster than any other option out there!
How often do you have to shut down your PC or restart? You’ll be shocked with how long a Mac can run without having to reboot. It can run for weeks or even longer! PC needs to restart every few days or so.
When people say there aren’t virus headaches with Mac OS X, it’s pretty close to true. From experience, I’ve never seen a virus on Mac OS X, but of course something could go wrong. I can’t tell you how many viruses’ I’ve dealt with on a PC!
And last but not least, customer support! Apple has opened up stores all over, for their users to simply pop over to their genius bar! The NY Times voted Apple as the #1 customer service for computers!
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